Privacy policy

Last updated: October 12, 2025

Related Policies: Terms of Service | Return & Refund Policy

Uplift Luxe operates this store and website. This includes all related information, content, features, tools, products and services. We provide you, the customer, with a curated shopping experience (the "Services"). Uplift Luxe is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information. It applies when you visit, use, or make a purchase or other transaction using the Services. It also applies when you communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy. You understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously. It also does not include information that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information. This includes inferences drawn from this personal information. What we collect depends on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details: Your name, address, billing address, shipping address, phone number, and email address.
• Financial information: Credit card, debit card, and financial account numbers. Also payment card information, financial account information, transaction details, form of payment, and payment confirmation.
• Account information: Your username, password, security questions, preferences and settings.
• Transaction information: The items you view, put in your cart, add to your wishlist, or purchase. Also items you return, exchange or cancel and your past transactions.
• Communications: The information you include in communications with us. For example, when sending a customer support inquiry.
• Device information: Information about your device, browser, or network connection. Also your IP address and other unique identifiers.
• Usage information: Information regarding your interaction with the Services. This includes how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services from your device when you use our products or services or visit our websites. Also through the use of cookies and similar technologies.
• From our service providers when we engage them to enable certain technology. Also when they collect or process your personal information on our behalf.
• From our partners or other third parties as permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services. This includes performing our contract with you, processing your payments, and fulfilling your orders. We remember your preferences and items you are interested in. We send notifications to you related to your account. We process purchases, returns, exchanges or other transactions. We create, maintain and manage your account. We arrange for shipping and facilitate returns and exchanges. We enable you to post reviews. We create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising. We use your personal information for marketing and promotional purposes. For example, we send marketing, advertising and promotional communications by email, text message or postal mail. We show you online advertisements for products or services on the Services or other websites. This includes advertisements based on items you previously have purchased or added to your cart and other activity on the Services.

Security and Fraud Prevention. We use your personal information to authenticate your account. We provide a secure payment and shopping experience. We detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity. We protect public safety and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

Communicating with You. We use your personal information to provide you with customer support. We are responsive to you and provide effective services. We maintain our business relationship with you.

Legal Compliance. We use your personal information to comply with applicable law or respond to valid legal process. This includes requests from law enforcement or government agencies. We investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings. We enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf. Examples include IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services. This is based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements. You can opt out of data sharing based on your online activity with different merchants and websites.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties. For example, to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy. Also to comply with any applicable legal obligations, including to respond to subpoenas, search warrants and similar requests. We may also disclose to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify. It will also be shared with third parties that may be located in countries other than where you reside. This is done in order to provide and improve the Services for you.

To help protect, grow, and improve our business, we use certain Shopify enhanced features. These features incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information. This includes responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, please refer to Shopify's Consumer Privacy Policy available on their website. Depending on where you live, you may be able to exercise certain rights through Shopify's Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. This includes the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues may be viewable by other users of the Services. This includes information you share on third-party social networking platforms. It may be viewable without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children. We do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age. These terms are as defined in applicable law.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable. We cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors. For example, whether we need the information to maintain your account or to provide you with Services. We also consider legal obligations, dispute resolution, and enforcement of applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute. They may apply only in certain circumstances. In certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.

Right to Delete. You may have a right to request that we delete personal information we maintain about you.

Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability. You may have a right to receive a copy of the personal information we hold about you. You may also request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale or Sharing. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information. You may also opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. 

Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out. This applies to the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

Managing Communication Preferences. We may send you promotional emails. You may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails. Examples include emails about your account or orders that you have made.

Additional Rights for UK and EEA Residents

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

Objection to Processing and Restriction of Processing. You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

Withdrawal of Consent. Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, please refer to Shopify's privacy resources.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf. We may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below. You may also lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms. Examples include the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant. This does not apply if the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. This includes updates to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website. We will update the "Last updated" date and provide notice as required by applicable law.

Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

For the purpose of applicable data protection laws, we are the data controller of your personal information.